Opinion: The Big Contradiction at the Heart of the Tech Downturn Read Now

Jawbone CEO Hosain Rahman. Photo by TechCrunch.
Startups Amazon Google

Jawbone’s Big Vision Clouded by Market Realities

By  |  July 24, 2014 7:31 AM PDT
Photo: Jawbone CEO Hosain Rahman. Photo by TechCrunch.

Ask about Jawbone for long enough and the word genius inevitably comes up. The product genius. The design genius. The genius of chief executive Hosain Rahman, who is described by peers and investors as a mastermind, a stylist and a contender for the title of “Next Steve Jobs.”

“This is the genius of Jawbone,” says Forrester Research analyst James McQuivey. “They see themselves as a mobile-first company that can support and even change the way we live.” Over time, the company hopes to provide something like a personal version of corporate "Big Data" analytics: an ultra-powerful platform that ingests all sorts of information about you and your world, connects the dots and discovers meaningful, actionable truths about your life.

“We have a very big vision,” says Travis Bogard, vice president of product management and strategy at Jawbone. “Six years ago we didn’t telegraph ‘here’s exactly where we’re going,’ but now we’re getting to the point that we’ve proven out the building blocks and the market is moving to where we’ve built them out.”

Yet Jawbone is far from being a Big Data play. It makes bluetooth headsets that erase background noise during phone calls, a Jambox wireless speaker that gives users voice commands when it pairs with other devices and the Up wristband that logs steps taken and hours slept.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Creator Economy Venture Capital Startups
Crypto Leads Fourth Straight Drop in Creator Funding
Crypto Leads Fourth Straight Drop in Creator Funding
On Wednesday, we published a quarterly update to our Creator Economy Database. We’ve now tracked four consecutive quarterly decreases in investments in creator startups—a downbeat sign for founders who had become used to seemingly unlimited check-writing over the last two years. Here are some other takeaways: Investors’ enthusiasm in crypto has plummeted: Creator startups that incorporate...
Latest Briefs
 
Heads of FBI, MI5 Issue Joint Warnings Over Chinese Espionage
Salesforce Sees Spate of Tableau Exec Departures
U.K. Announces Antitrust Probe into Microsoft’s Activision Purchase
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Microsoft CEO Satya Nadella in 2019
Exclusive Cloud Microsoft
Microsoft Cloud Computing System Suffering From Global Shortage
In March 2020, Microsoft’s Azure cloud buckled under the strain of companies around the world shifting to remote work, causing service outages and forcing some customers to wait to launch and update applications.
Photos Brianne Kimmel. Art by Clark Miller.
The Big Read
Once Upon a Time in Brianne Kimmel’s Hollywood
It was a sunny June day in Los Angeles, and “Crazy Rich Asians” director Jon Chu was setting up a shot .
TuSimple headquarters in San Diego. Photo by Bloomberg
Autonomous Vehicles
Makers of Self-Driving Trucks Face a Long Haul to Profitability
The frustrated co-founder of robotruck pioneer TuSimple demanded answers from his executives at a tense meeting in late January.
Art Shutterstock; Mike Sullivan
Opinion Venture Capital Startups
The Big Contradiction at the Heart of the Tech Downturn
I’ve read a lot of advice venture capitalists have given founders on the current state of the markets.
Bessemer partners Jeremy Levine, left, and David Cowan. Photos by Jerry Yoon.
Exclusive Venture Capital Startups
Bessemer Renounces VC Status, Following Andreessen Horowitz, Sequoia
Bessemer Venture Partners, one of the oldest venture capital firms, is now a registered investment adviser with the U.S.
Nate CEO Albert Saniger. Art by Mike Sullivan
Exclusive Venture Capital E-commerce
Coatue-Backed Shopping Startup Lays Off 20% of Staff After Exaggerating Tech Capabilities to Potential Investors
Shopping startup Nate, which touted its use of artificial intelligence–powered checkout technology while it was actually relying on overseas workers to power transactions , has laid off at least 30 of its nearly 150 employees, according to an employee who was at an internal meeting to inform the laid-off workers.