The explosion of interest in the creator sector has shown up in job listings data. In the past three years, job opportunities with the word creator in the title or description have soared 4,645 times, to 92,900 positions, according to data firm Thinknum. Sean Atkins, the prior president of MTV, is the latest to jump to a creator-economy startup.
On Wednesday, Atkins was named president of Jellysmack, a startup that helps creators grow their audiences through artificial intelligence technology and repackaging videos for multiple social networks. In May, the New York-based company raised an undisclosed amount of funding from SoftBank, valuing it at more than $1 billion. (See our chart of SoftBank’s other investments in the space).