Sign up to receive 5 free days of our daily summary for tech news.

Startups Policy

Juul Soars Despite Investor Discomfort With E-Cigarettes

One of the most valuable consumer products startups in the U.S.—Juul Labs—is a company some investors won’t even touch.

Still, enough institutional investors have been impressed by its growth that they agreed to buy shares in the electronic cigarette maker from early shareholders on the secondary market, propelling its valuation above $10 billion in the last month, according to three people familiar with the matter. That is an eye-popping sum for a company many early stage investors refused to put money into due to policies at their firms against investments in marijuana startups, firearms makers and other controversial businesses. Regulation also could jeopardize its growth.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Uber/Lyft

Lyft’s Biggest IPO Winners

By Amir Efrati

Uber/Lyft

Will Lyft’s Stock Have Staying Power? That Depends on This Chart

By Jessica E. Lessin and Martin Peers

Venture Capital Markets

Pinterest’s IPO Winners

By Zoë Bernard and Martin Peers

Venture Capital Startups

PAX Labs in Talks to Raise Around $400 Million

By Zoë Bernard

Critics charge that flavors like ‘fruit medley’ and mango attract teenagers.