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Venture Capital Startups

Jyve Enlists Gig Workers to Restock Grocery Shelves

Startups looking to capitalize on the growing popularity of gig work are gaining increasing attention from investors. Among them is Jyve, which is focused on the retail sector where it connects workers to stores and brands needing people for tasks such as restocking shelves and setting up displays inside grocery stores. What sets Jyve apart from its rivals is that it pays workers per job rather than by the hour.

“We guarantee what we’re going to pay you. You decide how much you make an hour,” said Brad Oberwager, Jyve’s CEO and a co-founder of the San Francisco–based company. “We’re going to pay you $100. You can do that in two hours, or you can do that in 10 hours.”

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