From the Weekend: ‘What Am I Going to Do Now?’: Fired Crypto Workers Weigh Life After the Boom Read Now

Kale’s co-founders Isha Patel and Luis Molina met while working at LinkedIn. Photo: Kale

Kale, a Startup That Makes Influencers Out of Customers, Raises Funding from Forerunner

Photo: Kale’s co-founders Isha Patel and Luis Molina met while working at LinkedIn. Photo: Kale

Kale, a New York-based startup, is taking a different approach to influencer marketing. It works with loyal customers of a brand who generally have between 1,000 and 10,000 followers, rather than going for creators with hundreds of thousands—or millions—of followers. 

These super fans are then eligible for cashback rewards on items they’ve already purchased if they share them on social media. For example, a top Sephora customer could post about a new $20 lipstick on her Instagram account and receive between 5% and 100% cash back. That flips the typical arrangement between influencers and advertisers, who usually pay for sponsored posts with free products or offer cash upfront for posting.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing markets amazon
Lessons From the Last Three Years of IPOs
Art by Shane Burke.
Talk about hangovers in the wake of initial public offerings! It’s a telling sign when you have to go back to 2019 to find a decent number of tech IPOs that are still above water. As we recounted today—and demonstrated in a cool chart—the vast majority of last year’s IPOs are underwater. The group from the year before isn’t doing much better. But the crop from 2019, when companies such as...
Latest Briefs
 
Southeast Asia’s Grab Aims to Break Even in 2024
Interpol Issues Red Notice for Terra Founder Do Kwon, South Korea Says
Amid Slowing Sales, Amazon to Hold Second Prime Day in October
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Data Point startups venture capital
Venture Firms’ $290 Billion ‘Dry Powder’ is About to Revive Startup Funding
Startup founders should expect a tidal wave of venture capital interest next year as a record level of dry powder pressures VC funds to step up their investment pace, according to a new analysis of these cash reserves.
Illustration by Matheus Costa.
apple crypto
How Apple’s App Store Policies Squeeze NFT Startups
Non-fungible tokens, like much of the crypto world, are in regulators’ and lawmakers’ crosshairs.
Art by Clark Miller
The Big Read crypto
‘What Am I Going to Do Now?’: Fired Crypto Workers Weigh Life After the Boom
On July 14, James Hu was sitting in his “fabulously expensive” apartment in Williamsburg, Brooklyn.
Patrick Collison. Photo by Getty Images.
Exclusive startups venture capital
Stripe’s Early Stock Awards Could Spur IPO Plans
Stripe founders John and Patrick Collison have indicated the payments software pioneer, valued in its last fundraising at $95 billion, is in no rush to go public.
Art by Mike Sullivan
True Value google amazon
The Haziness in Microsoft’s Cloud Numbers
Here’s a quick question for enterprise software acolytes out there: which tech giant is bigger in cloud, Microsoft or Amazon?
startups venture capital
Debt Pitches Are in Vogue, but Not All Tech Startups Are Biting
When bankers from Morgan Stanley pitched cloud security firm Wiz last month about raising money through an issue of convertible notes, Wiz could have become the latest startup to pursue a financing tool that’s suddenly in vogue.