The downfall of Kodak is one of the best known cautionary tales in technology. A dominant and well respected company, Kodak in the early 1990s was well aware of a major shift about to happen in its industry—the transition from film to digital.

But unwilling to bear-hug the obvious future, the company proceeded with half measures such as nonsensical hybrid digital-film cameras. At the same time, it tried to protect its golden goose. The result was that a 100 year old iconic company was completely wiped out in a few short years.