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Art: Shane Burke

Link-In-Bio Startup Beacons in Talks to Buy Portals App; TikTok Reveals Shopping Ambitions

By  |  Oct. 11, 2022 3:12 PM PDT
Photo: Art: Shane Burke

We’ve written a lot here about how link-in-bio startups, the companies hosting websites that gather creators’ various social handles and e-commerce shops, will need to expand their services to buffer themselves from the threat social of networks like Instagram offering rival products. 

The latest: Beacons, a link-in-bio startup backed by Andreessen Horowitz, is in talks to acquire Portals, a social media app for creators, Portals co-founder Usman Hanif confirmed to The Information. Hanif and co-founder Eric Zhou, two Stanford University computer science classmates, built the two-year-old app to enable creators to directly engage with their fans and earn money by selling digital access, like superfan status or access to bonus chat rooms.

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