LinkedIn isn’t an obvious destination for finding posts from top social media personalities. But the Microsoft-owned company is trying to change that perception by doubling down on efforts to woo creators amid a bigger fight for online talent among social platforms.
On Tuesday, LinkedIn unveiled the first class of its creator accelerator program, a 10-week incubator bringing together 100 U.S.-based creators for coaching, networking and opportunities to be featured on advertising for LinkedIn. They will also receive a $15,000 grant. Members of the inaugural group include TikTok star Natalie Rose and gaming expert Marcus Howard.