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Photo by Bloomberg.

Marc Lore’s Kitchen on Wheels Startup Cuts Staff, Dials Back Delivery Ambitions

Photo: Photo by Bloomberg.

Wonder, a mobile kitchen and food-delivery startup led by Jet.com founder Marc Lore, has laid off 7% of its workforce, a company spokesperson said, as it attempts to overhaul its business.

The startup landed a $3.5 billion valuation when it raised $350 million this summer and planned to add more than a thousand kitchens around the tri-state area this year. But now it’s changing up how it’s selling food and trying to find other companies to buy the custom vans it’s been building. The company currently has a headcount of 1,900, a Wonder spokesperson told The Information, meaning the layoffs affected about 130 employees.

It’s a dramatic stumble for Wonder, which had been riding high on Lore’s previous e-commerce successes and the tail end of the pandemic-era surge in investor interest in food delivery.

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