Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information’s newest Course: How To Run a Startup. Sign up here for an 8-day course on how to be a great startup leader.

Read this article for free.

Already a subscriber? Log in here

Media Facebook

Media Companies Struggle To Figure Out Facebook Live

Fox Sports’ web series @TheBuzzer, blending highlight clips with hijinks like the Cinco de Mayo taco-eating contest, seemed like an ideal format for Facebook Live. It offered a social twist by soliciting instant feedback from viewers. But things got weird, with the Facebook users asking hosts to do increasingly bizarre things like stuff marshmallows in their mouths. Meanwhile the number of viewers stalled.

“The numbers got to the point where we chose not to do it every day. We’re scaling back—not so dramatically that Facebook would be concerned—but we’re retrenching,” said Pete Vlastelica, Fox Sports’ executive vice president of digital.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Uber/Lyft Markets

What Lyft and Uber Are Really Worth

By Amir Efrati and Jessica Toonkel

Amazon Google Facebook Apple

Tech Earnings Spotlight Growth Concerns

By The Information Staff

Policy

Why the Internet Could Help Small Businesses Regain Power

By Sam Lessin

Amazon Google Apple Markets Policy

A Chill for Acquisitions as Big Tech Scrutiny Intensifies?

By Nick Wingfield

“Live itself is tricky. Sports and speeches [are compelling] live. Appointment viewing works on live. On social platforms, you still have to figure out what requires an audience to watch live.”