Nvidia Deepens Push Into AWS’ Turf Read more

Art by Mike Sullivan.
Art by Mike Sullivan.

Meet the Volunteers Cold-Calling Russians to Change their Minds about the Ukraine War


An effort launched in Lithuania is spreading throughout the Russian-speaking world.

March 19, 2022 7:00 AM PDT

On Thursday morning, Katia Zalkind, a vice president at a medical communications firm in Chicago, dialed an unfamiliar number. A man picked up.

“I’m a volunteer, and we’re calling people in Russia to answer questions about what’s going on in Ukraine,” said Zalkind, who is 48, speaking Russian. “May I talk with you?”

“Yes, let’s do it,” he said.

“We have a free press, so we see lots of scary things: dead children, elderly people. Do you have any questions for me?”

“No,” the man replied, revealing that he got his news from the messaging app Telegram. Heartened that he hadn’t mentioned state-sponsored media, Zalkind asked whether he planned to protest the invasion.

“I’m for the war,” he said.

“May I ask why?”

The man muttered a Russian curse word—“blyat”—then hung up.

“That was fun,” Zalkind said wryly. Zalkind, who identifies as nonbinary and uses the pronoun “they,” wore red plastic–framed glasses and a blue hoodie from Northwestern University, where they are completing a Ph.D. in cognitive neuroscience. “At least I had a conversation,” they said.

Zalkind was ringing strangers as part of Call Russia, a grassroots initiative launched last week that mobilizes volunteers to phone Russian citizens and deliver factual information about the war in Ukraine. Drawing on a database of 40 million contacts, the website randomly generates a number that Russian speakers around the world can dial through WhatsApp or Telegram.

Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Former Apple design chief Jony Ive and OpenAI CEO Sam Altman. Photos by Getty.
Exclusive
Designer Jony Ive and OpenAI’s Sam Altman Discuss AI Hardware Project
Jony Ive, the renowned designer of the iPhone, and OpenAI CEO Sam Altman have been discussing building a new AI hardware device, according to two people familiar with the conversations.
From left: Paul Graham, Garry Tan and Michael Seibel. Photos by Getty. Art by Mike Sullivan.
Exclusive startups ai
Y Combinator’s Garry Tan Goes to the Mat
Garry Tan was in his happy place. Surrounded by food trucks and techies basking in San Francisco’s September sun, the CEO of Y Combinator snapped selfies with entrepreneurs as he meandered through a crowd of 2,700 attendees at the startup accelerator’s annual alumni event.
Dave Rogenmoser, cofounder of Jasper. Photo via Getty.
Exclusive startups ai
Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows
Jasper AI, an early darling of the generative artificial intelligence boom, has cut the internal value of its common shares 20%, according to former employees who were notified by the company.
Art by Mike Sullivan.
Exclusive apple asia
How a Hidden Bar Code in iPhone Screens Saved Apple Hundreds of Millions of Dollars
Next time you try to wipe a smudge off your iPhone screen, take a closer look. See if you can spot one of the two tiny QR codes etched into its glass.
The X (formerly Twitter) office in San Francisco on July 29. Photo by Bloomberg via Getty.
policy
Musk’s X Cuts Half of Election Integrity Team After Promising to Expand It
Elon Musk’s X, formerly known as Twitter , is cutting around half of the global team devoted to limiting disinformation and election fraud on the platform, including the head of the group, according to three people familiar with the situation.
Dave Rogenmoser, co-founder of Jasper. Photo by Bloomberg via Getty.
AI Agenda ai
AI Startups Are Facing a Reckoning
A reckoning may be coming for once-hot artificial intelligence startups. Among the most vulnerable: consumer apps (think Character.AI) and “thin wrapper” startups like CopyAI that merely provide a nice user interface on top of a third-party model from model developers like OpenAI.