For at least a year, one question has hung over Meta Platforms-owned Facebook and Instagram: whether the apps will introduce a way to share a cut of ad revenues with more creators, similar to how YouTube pays video-makers. Our story today by Sylvia and Kaya goes deep into the debate at Meta over introducing ad-revenue sharing, which some staff viewed as a slippery slope, and a parallel argument at rival TikTok. Here are some of the tensions they reported: 

• The announcement of YouTube’s Shorts revenue split could put pressure on Meta to offer a similar payment, and on TikTok to broaden its smaller ad-revenue sharing program Pulse. Meta staff is now trying to work out how a revenue-sharing model could operate on its apps, according to people familiar with the matter. One media publisher said a Meta representative told them that the company is targeting the fourth quarter of the year to roll out such a model.