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Microsoft CEO Satya Nadella. Photo by Bloomberg

Microsoft’s New Gig: A LinkedIn Freelancer Market Rivaling Upwork, Fiverr

Photo: Microsoft CEO Satya Nadella. Photo by Bloomberg

LinkedIn is developing a new service called Marketplaces to let its 740 million users find and book freelancers, pitting it against publicly traded firms such as Upwork and Fiverr, according to two people with direct knowledge of the matter.

The career-focused networking site owned by Microsoft wants to tap into a small but growing market for websites that connect primarily white-collar professionals, such as app developers and accountants, with businesses or individuals who want their services. Freelancer work got a boost from the Covid-19 pandemic as people sought new ways to make money without leaving home.

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