Apple's Eddy Cue. Photo by Bloomberg.
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More Thoughts on Apple’s Video Plans

Photo: Apple's Eddy Cue. Photo by Bloomberg.

When it comes to Apple’s ever-expanding plans to conquer our living rooms, we now know quite a bit about what Apple is talking about—or at least exploring—with partners. There’s the company’s pursuit of licensing deals for a cable killer and now a vague interest in making its own content too, as reported by Variety.

We've also known for a while that Apple has been working on a new Apple TV box, priced around $149, with apps and Siri. But we still don’t know a lot about what’s going on inside Apple, in other words, how senior vice president Eddy Cue sees all these pieces fitting together.

I spoke to some people this week who offered more details.

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