Tensions are bubbling up between Apple and Twitter, rekindling familiar gripes from tech companies that have bemoaned the iPhone maker’s 30% commission on in-app purchases and the power it wields over apps in its App Store. On Monday, the social network’s new owner Elon Musk shot off a series of tweets aimed at Apple and its dominance.

My take: Musk’s approach will stir up more noise and may win him some popularity points from fellow tech giants. But if history is any guide, it’s not likely to change anything.