A still from "Black Mirror: Bandersnatch." Image by Stuart Hendry/Netflix
Exclusive
Media/Telecom Facebook Apple

Netflix Seeks Executive to Expand Game Efforts

Photo: A still from "Black Mirror: Bandersnatch." Image by Stuart Hendry/Netflix

Netflix is looking to hire an executive to oversee an expansion into videogames, a sign it is stepping up its efforts to grow beyond traditional filmed entertainment, according to people familiar with the situation.

In recent weeks, Netflix has approached veteran game industry executives about joining the company, the people said. While the company has already dabbled in games—for example, it created a game based on “Stranger Things” with an outside developer—it is looking at boosting its investments in the category. One option the company has discussed is offering a bundle of games similar to Apple’s online subscription offering, Apple Arcade, one of the people said.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Opinion Media/Telecom Entertainment
Why YouTube Sees Hollywood’s Future in the Creator Economy
Susanne Daniels. Photo by Bloomberg. Art by Mike Sullivan
Tuesday’s letter from YouTube Chief Business Officer Robert Kyncl to its 2 million–strong creator community—announcing that original content chief Susanne Daniels had resigned—read like the final salvo in YouTube’s recent PR campaign touting its creator economy successes. Consider: When Daniels started in her role in 2016, she was commissioning original scripted...
Latest Briefs
 
Google Urges Court To Throw Out Texas-led Antitrust Case Against Ad Tech Business
Twitter CEO Shakes Up Security Team
TikTok Owner ByteDance’s 2021 Revenue Rose 70%
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Nick Tran. Photo by Hulu. Art by Mike Sullivan
Exclusive
TikTok’s Global Marketing Chief Abruptly Departs
TikTok’s leaders have pushed out Nick Tran, the company’s head of global marketing, two people familiar with the situation told The Information.
Images by Microsoft; Activision. Art by Mike Sullivan
News Analysis
Eight Takeaways From the Microsoft-Activision Deal
Microsoft’s $68.7 billion acquisition of Activision Blizzard may have caught the market by surprise, but the deal makes sense on a number of levels.
Microsoft's Chetan Nyak. Photo by Microsoft. Art by Mike Sullivan
The Big Interview Venture Capital Startups
Microsoft Quantum Computing Executive Sees Progress After Lagging Rivals
For more than 15 years, researchers at Microsoft have been chasing the idea of building a better quantum computer, an ultrapowerful machine that promises to accelerate everything from drug discovery to the development of electric batteries.
Art by Mike Sullivan
Exclusive Media/Telecom Entertainment
Inside the Battle for Streaming’s Home Screens: Hollywood Egos Collide With Algorithms
Last summer, executives at Eurosport—a London-based live sports TV network owned by U.S. media company Discovery—couldn’t believe their eyes.
Benchmark partner Sarah Tavel. Photo: Benchmark
Benchmark’s Approach to Crypto Takes a Page From Web 2.0
In the past year, venture capital firms with dedicated crypto arms like Andreessen Horowitz and crypto specialists such as Paradigm have gobbled up some of the hottest startups in the industry.
Art by Jesús Escudero
Opinion Asia Policy
China’s Tech Crackdown Is a Geopolitical Play
It hardly bears repeating that 2021 was a rough year for China’s platform companies. The firehose of new regulations and rolling crackdowns on everything from data security to overseas listings cost Chinese shares—including those of Didi, Meituan, Pinduoduo, JD.com, Tencent, and ByteDance— 42% of their cumulative value in the U.S.