Celebrate our 5th anniversary and—for one week only—get the best tech and business reporting for $100 off—just $299/year.

About Us

Pricing New Corporate Sales

Read this article for free.

Already a subscriber? Log in here

Exclusive

Asia Amazon

Next Front in India’s E-Commerce War: Smaller Cities

Cory Weinberg

Jun 08, 2016 11:57 AM PDT ·

Comment by Dileepan Siva

Hoping to regain momentum in India’s tough e-commerce war, Flipkart is looking to partner with shopkeepers in India’s smaller cities. In doing so, Flipkart hopes to win over tens of millions of people not accustomed to shopping online.

Flipkart will soon let people living in the country’s small and midsized cities get goods they order on the website shipped to local stores where they typically shop, where they can also ask questions about online shopping. Flipkart hopes this option will get people new to the internet more comfortable with buying things online, according to Amar Nagaram, the company’s vice president of engineering.

Read this article for free

This article is part of our archive of over 2,400 stories and is only available to subscribers. To give you a preview of the work we do, you can enter your email to access the full article.

Already a subscriber? Log in here

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.