I have been very impressed with the access that NBC is providing to the Olympics. It feels like, finally, the decades-old dream of access to all the events, whenever I want, on whatever terms I want, has been delivered. It has been a pleasure to get to see some great, highly popular sports like gymnastics, swimming, and the big track and field events. It has been even better to be able to easily access fun events that don’t make it to primetime like women’s table tennis, archery and beach volleyball through the mobile and Apple TV apps and NBCOlympics.com.
At the same time, a mix of Facebook Live videos from athletes, Snapchat and Instagram stories is giving me a constant bath of b-roll and highlight clips and putting the Olympics everywhere around me.
The problem is, however, that at least in my view, the result of total access is that the Olympics has never been so boring.