The online ad market is still surging, based on third quarter results from Google, Amazon, Twitter and Snap released Thursday. That raises the stakes for Facebook, which reports next week amid intense questions about whether advertisers or users have been scared off by negative publicity.
The results also were the latest evidence of how much Amazon has become a formidable competitor in advertising. The e-commerce giant increased ad revenue by around 120% to $2.5 billion, the third straight quarter of such growth and double the growth rate of last year. That figure represents Amazon’s “other” category of revenue, which it says “primarily” consists of advertising. (See table below).