Opendoor CEO Eric Wu is straightforward about one of his company’s competitive shortcomings: It isn’t typically giving home sellers the best deal.
That’s something Opendoor is trying to remedy as it plans its first significant expansion. Opendoor, a richly funded startup that runs a service for people to sell their houses quickly, until recently operated largely in just two U.S. metro areas, Phoenix and Dallas. But as it moves into additional cities, its novel approach to the real estate market has attracted outsize attention from both traditional realtors and web-based rivals such as Zillow which hope to challenge Opendoor’s growth.
