A top Oracle executive on Wednesday said the company had to improve its image with customers as part of its effort to compete better with rivals like Amazon Web Services.

Oracle needs to highlight its strengths in the cloud, such as artificial intelligence applications, said Amit Zavery, executive vice president of Oracle’s cloud platform, at The Information’s hybrid cloud and AI event in Seattle. Also appearing at the event on Wednesday morning were executives from Google and IBM, both of whom were upbeat about their company’s prospects in offering public cloud services.