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Oracle Says It Needs to Change Customer Perceptions to Win Cloud Business

Amir Efrati

and

Priya Anand

Feb 14, 2018 1:57 PM PST ·

Comments by Fazal Majid, Ran Raichman and 1 other Mani Gandham

A top Oracle executive on Wednesday said the company had to improve its image with customers as part of its effort to compete better with rivals like Amazon Web Services.

Oracle needs to highlight its strengths in the cloud, such as artificial intelligence applications, said Amit Zavery, executive vice president of Oracle’s cloud platform, at The Information’s hybrid cloud and AI event in Seattle. Also appearing at the event on Wednesday morning were executives from Google and IBM, both of whom were upbeat about their company’s prospects in offering public cloud services.

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During the event, Mr. Shahpurwala was asked how IBM can compete with the bigger cloud players despite reducing its capital expenditures steadily in recent years, to $3.3 billion annually from $3.8 billion, while its rivals have increased their purchases of servers and other equipment to be several times greater than IBM. He said the company was increasing its investment in cloud services.

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