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Enterprise

Oracle’s Aggressive Sales Tactics Are Backfiring With Customers

Oracle’s efforts to catch up to Amazon in the cloud market are running into obstacles—from Oracle customers upset with the company’s aggressive sales tactics.

Several big Oracle customers, including oil and gas exploration company Halliburton, toy maker Mattel and electricity provider Edison Southern California, have recently rejected big cloud services deals proposed by Oracle, according to an Oracle employee with knowledge of the situation.

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‘There is a huge struggle going on between Oracle and many of their clients. Oracle is pushing cloud everywhere, even where customers don’t want it and can’t use it.’