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Our New Look for the Next Era

Our New Look for the Next Era
By
Jessica E. Lessin
[email protected]Profile and archive

Today marks a significant milestone for us at The Information. I am thrilled to unveil a redesign of our site and a new logo. Overall, we redesigned more than 200 pages—a massive undertaking from our incredibly talented team.

When we launched 10 years ago, we offered subscribers one type of article: exclusive news about the most important tech companies. Today, a team of dozens of journalists around the world produce much more every day: exclusive breaking news, in-depth features, briefs about important other news, half a dozen newsletters, a lively Weekend section, subscriber video calls and more.

Our new design—anchored by a new homepage—aims to make it easier to find and read all that great work. It features two separate feeds, one with latest news and one with the most popular news, to help you find what you are looking for. It also features more of our market-moving journalism and introduces customization features that we plan to continue to build out.

Our updated look is a reflection of where we’re going as an organization, as we continue to grow our newsroom and invest in strengthening our visual identity. You’ll notice our logo features a new, sharper “I” with a slash. It demonstrates how we give leaders in tech and finance an edge—focusing on all of what they need to know and nothing they don’t.

Even as we’ve expanded the kinds of articles we publish, our core mission has not changed. The Information exists to serve business professionals with the most valuable reporting about technology and all it is disrupting. And we aim to inspire respect for powerful reporting everywhere.

We are on the cusp of another major disruption to the industry, where technology is reshaping readers’ relationship with the news, and The Information is ready to take on the challenge. In coming months, we’re going to be expanding our reporting in key areas, including semiconductors, hardware and technology outside the U.S.

As always, we love your feedback, so please feel free to comment below or send me an email at [email protected]. We look forward to becoming even more essential to our subscribers.

Jessica Lessin founded The Information in 2013 after reporting on Silicon Valley for the Wall Street Journal. As The Information’s editor-in-chief and CEO, Jessica leads the company in its quest to deliver the most valuable technology and business journalism in the world. She regularly writes about all things tech and media. She can be found on X at @jessicalessin.

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