Fanfix, which operates a website where social media creators charge their fans for exclusive content like bonus videos or photos, has brought on Instagram star Cameron Dallas as a co-founder, the company told The Information. The appointment hasn’t previously been reported.
The nine-month-old startup aims to be an alternative to membership sites Patreon and OnlyFans by targeting a Gen Z audience and TikTok creators. Like these older startups, Los Angeles-based Fanfix generates revenue by taking a cut of transactions. The seven-person company says it has attracted about 250 creators and raised $1 million from investors including early-stage venture firm Antler. Dallas joins Fanfix co-CEOs Harry Gestetner and Simon Pompan as a founder.