NBCUniversal’s streaming service, Peacock, is helping MSNBC reach viewers at least a decade younger than those watching on its traditional cable channel, according to MSNBC’s president, Rashida Jones. Peacock is helping broaden MSNBC’s audience by creating a platform for different content formats and talent than what can be found on the TV airwaves.

Peacock is a key cog in Jones’ plans for the future of MSNBC, which she took charge of last December, making her the highest-ranking Black woman in the TV news industry. At The Information’s annual Women in Tech, Media and Finance summit on Wednesday, Jones spoke about how she aims to expand the scope of MSNBC beyond its cable channel, including in streaming and content produced for its website and social media platforms.