Pinterest’s revenue has grown by about 60% in each of the past two years, hitting nearly $756 million in 2018, while its net loss has been steadily shrinking, the online scrapbook firm revealed in IPO paperwork it filed on Friday.
The revenue growth rate, from its four-year-old advertising business, suggests Pinterest isn’t likely to surpass its last private fundraising valuation of $12.3 billion in its IPO. But the details of its financials also show that Pinterest is generating steadier advertising growth than similarly sized companies such as Snap, where ad growth has slowed. The filing shows that Pinterest’s user growth is now concentrated overseas, where it has just begun to generate ad revenue.
