When he founded Poshmark, Manish Chandra chose not to compete directly with eBay by creating a broad platform for selling everything from cars to toys. Instead, he built a site for buying and selling fashion, demonstrating how niche ecommerce startups can still thrive in the shadow of eBay, the giant online marketplace.
In doing so, Mr. Chandra joined the likes of Etsy and Swappa, startups that have made inroads against eBay over the years with marketplaces that strive to deliver more tailored shopping experiences for customers than an all-encompassing bazaar like eBay does.
