It looked like a perfect match: a 235-unit apartment building planned for San Francisco's hot South of Market neighborhood and WeWork's millennial-friendly co-living division, dubbed WeLive. But WeWork's efforts to lease the proposed building last year unraveled for an all-too-familiar reason—a banker got skittish.
The project was different from the typical residential development. Rooms would be only 250 square feet on average but there would be communal kitchens and lounges on each floor to cater to the city’s influx of young workers. Lenders to the building project, under development by real estate developer Build Inc., decided the unusual nature of the project made it too risky to finance, according to Build President Lou Vasquez. The developer ended up scrapping its original co-living format and instead opted for traditional apartments.