Dell is rethinking how it spends this year’s ad budget. The computer maker is likely to shift as much as 15% of the nearly $100 million it typically spends on TV advertising in the Americas to digital ads, according to a person familiar with the plans.

The company and other large brands are accelerating a yearslong shift in spending toward digital ads that has delivered sizable revenue gains to big tech companies more than a year after the start of the pandemic. On Tuesday, for instance, Alphabet reported a 69% increase in ad revenue, while Facebook is expected to post equally robust results later Wednesday.