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Enterprise Startups Facebook

Slack Executive Not Worried About Facebook’s Workplace Competitor

Slack has faced, and survived, an onslaught of well-designed, consumer-friendly enterprise tech competitors since it launched three years ago. And what may be the newest, Facebook's Workplace, isn’t worrying Slack any more than earlier rivals, according to Slack’s vice president of product April Underwood.

In an interview at The Information’s New York subscriber summit on Tuesday, Ms Underwood said she hears few customers asking about Facebook's Workplace, and she thinks the two products can work in tandem. Slack is geared toward startups and teams of employees inside large companies, while she sees Facebook's Workplace as “valuable replacement for [companies] intranet” where they can get announcements from top executives. (Facebook is also pitching companies on using group pages and messaging threads.)

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“They built a product that’s quite different than ours. I imagine customers use them in concert.”