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Los Angeles Chargers first-round draft pick Mike Williams records video for Snapchat in April. Photo by AP.

Snap Eyeing Maps in Battle for Location

By  |  June 19, 2017 3:25 PM PDT
Photo: Los Angeles Chargers first-round draft pick Mike Williams records video for Snapchat in April. Photo by AP.

The latest mission in social media isn’t just about connecting you to your friends. It’s about connecting you to people nearby, showing you what they are seeing.

Snap is expected to release a feature along those lines in the coming weeks, said a person familiar with the matter. The company has been working on a function that lets users pinch out in the app to bring up a map showing where people are posting stories nearby and around the world, according to four people who have seen the product. The feature, dubbed “Snap Maps” internally by some, has been in the works for a while. For a time it was in the internal version of the app used by employees for testing, although it was later taken out.

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