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Photo of the most recent model of Snap's Spectacles by Snap. Illustration by Mike Sullivan

Snap Plans Hardware Push With AR Spectacles, Drone

By  |  March 30, 2021 10:25 AM PDT
Photo: Photo of the most recent model of Snap's Spectacles by Snap. Illustration by Mike Sullivan

Snap is readying a new push into hardware with a more advanced version of its Spectacles smart glasses that feature displays capable of augmented reality effects, according to two people with direct knowledge of the device. It has also revived a years-long effort to build a drone.

Unlike past models of Snap’s smart glasses though, this version of the product is not meant for the consumer market but is instead aimed at developers and creators, said another person familiar with the plan. Those groups are already the creative force behind many of the wildly popular AR effects on the Snapchat app for mobile phones, known as lenses. Snap likely hopes the developers will come up with software experiences that can work on the new device, which could be offered to a wider group of customers at some point in the future.

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