Snap is seeing “extraordinary growth” in India, both in terms of bringing on new users and getting existing ones to use the app more, Snap Chief Strategy Officer Jared Grusd said on Tuesday. It’s a big change for a company that historically paid little attention to India and instead focused on richer markets like the U.S. and Western Europe.
Over the summer, Snap opened up its first office in India and has launched its professional content section, Discover, in the country with programming in multiple local languages. Growth in India has helped Snap turn around its business: Instead of losing users, Snap has lately posted modest gains. Currently around 30% of Snap’s revenue and 60% of its users are overseas.