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Snapchat Eyes App Install Ads

As Snapchat faces down a big year, and a true test of its ability to create a sustainable business, the company may be dipping its toe into Facebook’s domain for mobile revenue: app install ads.

Snapchat’s sales representatives have indicated in recent discussions with ad agencies it is considering selling app install ads, according to three people who’ve discussed the ad product with the company. As Snapchat laid out the idea to ad agencies, people would swipe down on a video ad for an app, which would take them to either the iOS or Android app store. These ads could theoretically be placed inside channels within the Discover section or Live Stories.

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The company has experimented with different ad styles, including action-driven ads. Last November it ran an ad for “Call of Duty” in which people swiped on a video ad to bring them to a video trailer for the game.