Snapchat is tiptoeing into search.
The company is acquiring recommendation app Vurb for around $110 million plus additional team retention payouts totaling nearly as much, according to a person familiar with the deal.
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Other angel investors in Vurb include Marc Benioff of Salesforce, entrepreneurs Max Levchin, Adrian Aoun, Naval Ravikant and Dropbox CEO Drew Houston, according to Crunchbase.
A Snapchat spokeswoman did not have a comment, and Vurb did not respond to a request for comment.
Paul Anthony Webb and Itamar Weisbrod commented on this article.
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