Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here

Media Facebook Apple

Social’s Fight Over Brand Dollars

With Snapchat’s disclosure earlier this week that its users are watching eight billion videos a day, around as many as Facebook’s last reported number, Snapchat CEO Evan Spiegel hinted at what could be intensifying competition for video ad dollars between the social media companies.

But the latest ad products being pitched by the two are very different. And some marketers say they’re not directly competitive, instead serving distinct use cases. Snapchat’s product offers a marketing opportunity that feels conversational and is meant to evoke an immediate reaction, even a purchase. Facebook’s newly unveiled Canvas product is better at making brands top of mind.

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Asia Apple

Apple’s China App Store Loophole

By Wayne Ma and Juro Osawa

Amazon Google Facebook AI Semiconductors

Tech Giants Join Forces to Score AI Chips

By Aaron Tilley

Facebook

Facebook Seeks Engineers for Custom AR Chips

By Aaron Tilley and Sarah Kuranda

Venture Capital

Social Capital Founder Gives His Account of Turmoil at Firm

By Reed Albergotti

Advertising on Snapchat “is more opportunistic; someone’s thinking about grabbing lunch as they’re passing through. Facebook is a more of an awareness play.”
//Segment article view tracking