People respond to messages from shopping apps far more often than those from banks, news or food apps, new data shows.
That suggests banks, news media and food apps need to make their messages more useful. It also might mean they should be selective about what they send to avoid annoying potential customers with too many messages.
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One of the first features Facebook rolled out: a “block” button so users can avoid potential spam. The company is also testing “sponsored messages” as a potential way for companies to advertise on Messenger. The online retailer Spring was one of the first to launch a bot for Messenger and other retailers like H&M and Sephora have launched bots on Kik’s messaging platform.
Slack Community.
“A conversation with a company allows you to navigate the trust barrier and you to say, ‘We’re more comfortable spending online with this company because there’s someone on the other end and they responded.’”
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