People respond to messages from shopping apps far more often than those from banks, news or food apps, new data shows.
That suggests banks, news media and food apps need to make their messages more useful. It also might mean they should be selective about what they send to avoid annoying potential customers with too many messages.
We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.
Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.
Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.
For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.
Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.
Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.
Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.
Subscribers can unlock any article and share it with friends and co-workers through a special share link.
Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.
Already a subscriber? Log in here
“A conversation with a company allows you to navigate the trust barrier and you to say, ‘We’re more comfortable spending online with this company because there’s someone on the other end and they responded.’”
Receive out our latest exclusives, breaking news, interactive graphics and more in your inbox every morning.
Every weeknight, we'll send you our views on the day's top tech news.
Each month, our reporters discuss trending tech topics in depth exclusively with our subscribers.
Unlike other news organizations, our events are available to subscribers at no extra cost.
