People respond to messages from shopping apps far more often than those from banks, news or food apps, new data shows.
That suggests banks, news media and food apps need to make their messages more useful. It also might mean they should be selective about what they send to avoid annoying potential customers with too many messages.
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“A conversation with a company allows you to navigate the trust barrier and you to say, ‘We’re more comfortable spending online with this company because there’s someone on the other end and they responded.’”
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