You have to wonder what’s happening with Spotify’s social audio app Greenroom. In a virtual media presentation at the annual CES consumer tech conference Wednesday, Spotify touted a half dozen recent efforts to make audio features more interactive, from video podcasts to revamped ads that feature a clickable “Shop Now” option.
Notably absent was any mention of Greenroom, the standalone live audio app Spotify launched in June after buying the company behind the sports audio app Locker Room. With Greenroom, the music streaming company joined Facebook and Twitter in launching social audio features in the wake of audio app Clubhouse’s rise. Spotify paired its launch with cash, announcing a fund to pay live audio hosts.