Silicon Valley’s Realtors, Like Its Bankers, Are Having a Tough MonthRead More

Kim Nortman, co-founder and CEO of Tellie. Credit: Kim Nortman

Startup Tellie to Test Whether Creator NFTs Can Withstand a Crypto Winter

By  |  June 14, 2022 4:07 PM PDT
Photo: Kim Nortman, co-founder and CEO of Tellie. Credit: Kim Nortman

Cryptocurrencies and crypto companies are in a tailspin. On Tuesday, crypto exchange Coinbase laid off 18% of its staff, CEO Brian Armstrong suggested we’re headed for a “crypto winter,” and the price of bitcoin fell to more than 50% from its peak. The violent reversal from the crypto euphoria experienced just a few months ago poses a big test for creator economy startups that have built or incorporated blockchain technologies into their products. Los Angeles-based Tellie is betting that demand for its software will survive the storm. 

The four-year-old startup provides tools for creators to build websites and sell content, like exclusive songs or art, using blockchain-based collectibles known as NFTs or other tokens, such as ethereum. Fans can pay with credit cards using Tellie software, bypassing the need to convert their currencies into cryptocurrencies. It’s one of several startups in The Information’s Creator Economy Database, like Afterparty and Topia, that use blockchain-based technology to offer ways for creators to grant exclusive access to events or special connections with creators.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
Musk Puts $20 Billion Value on Twitter
Elon Musk. Photo by Bloomberg.
Elon Musk offered Twitter employees stock grants at a valuation of roughly $20 billion, said a person familiar with an email Musk sent to staff, less than half what he paid to buy the company. It was a concrete acknowledgment of how much Twitter’s value has dropped since the deal—but it is still well above public market valuation levels for Twitter’s rivals. As Musk has...
Latest Briefs
Twitter Valued at $20 Billion in New Employee Stock Grant
Amazon Starts Latest Round of 9,000 Layoffs
Nasdaq to Launch Crypto Custody Service By End of June
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Tonal’s now-shuttered Palo Alto, Calif. retail store. Photo by Getty.
Exclusive startups
Tonal’s Valuation May Fall 90% in ‘Cram-Down’ Financing
Tonal, a fitness startup with a cadre of celebrity backers, is crunched for cash after failing to find a buyer.
Clockwise from top left: Julie Bornstein, Esther Crawford, Mark Hammond, Max Cutler, Kağan Sümer. Photos via Julie Bernstein, Robert Cowherd, Microsoft, Wikimedia and Kağan Sümer.
Free Agents startups
On the Market: The Founders Who Joined Microsoft, Spotify, Coinbase and Twitter
Call them acqui-fires. Several founders who took positions at the bigger tech companies that bought their startups recently lost their jobs when layoffs rolled through Silicon Valley.
SpaceX CEO Elon Musk last August. Photo by Bloomberg
Exclusive startups electric vehicles
SpaceX Plans New Funding With Backing From Saudi, UAE Investors
A subsidiary of Saudi Arabia’s investment fund and an Abu Dhabi investment firm are planning to invest in a multibillion-dollar funding round for SpaceX, Elon Musk’s rocket company, according to people familiar with the investor discussions.
Bill Gurley in 2019. Photo by Bloomberg
Good Eggs Cuts Its Valuation 94% in Lifeline Financing as More Startups Get Desperate
As more startups struggle to raise money from venture capitalists and approach bankruptcy, they are going to extreme lengths to stay afloat.
Block chairman and co founder Jack Dorsey. Photo by Getty
Fintech’s Big Wakeup Call
Fintechs were supposed to transform banking by making it dead simple for users to open savings accounts or pay their bills.
Art by Mike Sullivan
Exclusive microsoft startups
Amazon Faces Moment of Truth on Alexa as ChatGPT Steals Its Thunder
At the 2018 Consumer Electronics Show, Amazon announced one of its biggest partnerships yet to help make its Alexa voice assistant ubiquitous: a deal with Toyota to integrate Alexa into the auto giant’s cars.