In what may be the worst of times for most businesses, the enforced isolation of people at home is likely to make it the best of times for video-streaming services and TV networks. But it won’t necessarily be a boon for several new services that were due to launch this spring—AT&T’s HBO Max, Comcast’s Peacock and Jeffrey Katzenberg’s Quibi. 

Chances are the overwhelming flood of gut-wrenching news about the coronavirus, quarantines and the economic downturn will drown out the marketing for a new service, one executive close to one of the new offerings said Monday. And the one service that may be worst positioned to deal with the current environment is Quibi.