Nearly two-thirds of The Information subscribers responding to our latest subscriber survey say they share fewer personal posts to Facebook than they did a couple years ago. Only 8.8% said they shared more.
The findings are in line with The Information’s report this month that the company is struggling to reverse a double-digit decline in personal sharing on News Feed. That “original broadcast sharing,” as Facebook calls it, is important to the company because it typically drives some of the most engagement. Of course, that isn’t hurting the company’s bottom line right now, as Facebook reported a 57% increase in ad revenue year over year to $5.2 billion Wednesday.
