Since launching this newsletter 18 months ago, we’ve chronicled how large tech platforms have raced to roll out features aimed at creators. Last year, Facebook and Instagram parent Meta Platforms was especially active, in some cases announcing several new features in the span of a month. Meta CEO Mark Zuckerberg proclaimed: “We want to build the best platforms for millions of creators to make a living.”
The buoyant mood shifted this year as Meta responded to an economic downturn and a pullback in advertising demand. The company nixed several of its creator initiatives in quick succession. Ahead of Meta’s third-quarter results on Wednesday, we took a look at the status of what’s left.