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Tech Giants Turn to Madison Avenue to Burnish Image

Big tech is better known for eroding the traditional ad business than contributing to it. But that’s changing. Alphabet, Amazon and Facebook each ramped up U.S. advertising sharply in the first half of this year, looking to promote individual products and trust in their services.

In many cases, the companies are spending a greater percentage of revenue on advertising than even carmakers and phone carriers that are known for their splashy multimillion-dollar marketing campaigns.

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