The women and men charged with protecting Big Tech’s interests in Washington are under historic pressure as federal antitrust agencies and lawmakers laid the groundwork this week for broad federal reviews that will look into every facet of the industry’s business practices.

All of this attention from lawmakers and regulators will likely lead to requests for private meetings with investigators, demands for sworn testimony from executives and— potentially—subpoenas for confidential documents. At the center of this process will be lobbyists, lawyers and media strategists who make their living by trying to moderate the legal and regulatory backlash against tech. In this list, we’ve identified 10 people expected to play a pivotal role as tech navigates its way through the various regulatory challenges in Washington in coming years.