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E-commerce

Tech’s Low-Profile Unicorn Sells Juul Pods, Beer to College Students

Amid the cutthroat food-delivery wars, one hot startup has tried to stay under the radar to avoid alerting its rivals to its business model. But the word is getting out.

GoPuff, a Philadelphia-based company that promises to deliver late-night beer, snacks and Juul pods to college students “when the party must go on,” appears to have raised more than $150 million from venture capital investors over the past four years, according to regulatory filings. The latest financing last November valued the company at about $1 billion, according to people familiar with the matter.