Art by Matt Vascellaro.
2015 Predictions

The Best VR Startups in 2015 Will Go Pro

By  |  Dec. 23, 2014 7:00 AM PST
Photo: Art by Matt Vascellaro.

What comes to mind when you hear "virtual reality?" For most people, the idea of strapping on a headset that transports the wearer into an alternate reality conjures up amazing possibilities for gamers and movie buffs. Those people are not wrong: VR will eventually change the way we experience entertainment.

But in a way, those opportunities are among the most obvious for virtual reality, which means you can expect a glut of those products from every agency, startup and studio trying to jump on the VR bandwagon. The same thing happened the last time a new platform—mobile—presented a profound change to how we compute. Immersive consumer entertainment experiences will be the mobile photo sharing apps of VR: an overcrowded space with a few winners, a rash of small acquisitions and a whole lot of losers.

Instead, the most interesting virtual reality software startups this year won't really be "virtual reality" companies at all; they'll be startups making amazing tools that just happen to use VR to bring them to life. This has already started to play out in fields like medicine where virtual reality is already being used to train brain surgeons at Mount Sinai.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
Opinion Media/Telecom
Content Alone Will Kill the Creator Economy
Illustration by Jeremie Claeys
The emerging creator economy is exciting. For the first time ever, more of us can turn our expertise, interests, curiosity or craft into an ongoing income stream funded by 1,000 or even 100 true fans. There’s only one problem. While it’s easy to start a newsletter, podcast or online course, it turns out that running a content business is hard. Really hard. In fact, content may be...
Latest Briefs
Skydio Becomes First U.S. Drone Maker to Hit Unicorn Status
Another Hong Kong Tycoon Looks to Raise Money Via a U.S.-Listed SPAC
China Insurer CEO Says Beijing’s Fintech Crackdown Not Surprising
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Mike Sullivan
Opinion Policy Google
Data Is the New Sand
The metaphors we use are like a map. They can guide us or lead us astray. When British mathematician Clive Humby said “ Data is the new oil ” back in 2006, he meant that data, like oil, must be refined and transformed to make it into useful products and services.
Katana's Kristjan Vilosius (from left to right), Priit Kaasik and Hannes Kert. Photo provided by Katana
Exclusive Venture Capital Startups
As Shopify Surges, So Are the Software Startups Riding Its Coattails
Shopify’s stock has more than quadrupled since shoppers began flocking at the start of the pandemic to the online stores of the smaller merchants Shopify serves.
Zoom CEO Eric Yuan. Photo by Bloomberg
Exclusive Microsoft Google
Zoom Executives Have Discussed an Expansion Into Contact Center Market
Zoom Video Communications’ pockets are full of cash after a $2 billion secondary offering of its shares last month.
An image from the upcoming Disney movie 'Soul'. Photo courtesy of Disney
Data Reveals 40% of Disney+ Subscribers Are in the U.S.
Disney’s flagship video-streaming service, Disney+, has quickly emerged as the only true competitor to Netflix, signing up nearly 100 million subscribers globally after 15 months, about half as many as Netflix has accumulated after a decade.
The Takeaway Startups
‘People Follow People’ and Other Themes on the Creator Economy
This week brought more moves in the slow death of the attention economy and the rise of the creator economy.
Illustration by Jeremie Claeys
Startups Entertainment
How NBCU Missed Out on Billions in Gains on Snap and Peloton
This week Snap crossed an important symbolic milestone: The company, buoyed by an investor presentation that painted a rosy picture of its future, surpassed $100 billion in market value.