Under Chief Executive Chris Beard, Mozilla Corporation has fashioned itself as the anti-Facebook browser company, publicly defending individual privacy rights as technology companies struggle with data scandals. But while the strategy has lifted Mozilla’s profile, it hasn’t significantly boosted revenue or helped the firm reclaim lost market share for its crucial web browser business.
Mr. Beard isn’t giving up. Instead, he’s hoping public anger—especially at Facebook—over persistent online data scandals will push more customers to adopt Mozilla’s privacy-protecting internet tools, including its flagship Firefox web browser and the newly launched Facebook Container, which stops the social network from tracking anyone who uses it as they navigate the web.