ICYMI: The Man Behind Netflix’s Big Spender Strategy for Content Read Now

Amazon founder Jeff Bezos. Photo by Bloomberg
The Briefing
Amazon

The Briefing: The Challenge Facing Amazon M.D.

Photo: Amazon founder Jeff Bezos. Photo by Bloomberg

It’s getting harder to think of any aspect of American life that Amazon isn’t now trying to serve. The company ticked the health care box on Wednesday by unveiling Amazon Care, an on-demand health care business, designed as a service companies can offer their employees. Amazon’s description of the service makes it sound like a much-needed addition to the health care industry in the U.S. Whether people are ready to get their health care from Amazon, though, is debatable.

Amazon doesn’t even seem to know the answer to that. At the end of Amazon’s blog post describing Amazon Care, a survey asks “Based on this article, how do you view Amazon?”—with the answers ranging from “very positive” to “very negative.” Is offering health care meant to improve people’s attitudes toward the company? Or is Amazon worried consumers will see this as a bridge too far in the array of businesses it now operates in?

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing Entertainment E-commerce
Pinterest’s Tardy CEO Shakeup
Ben Silbermann. Photo by Bloomberg.
What timing! No one could say they were surprised that Ben Silbermann is stepping down as CEO of Pinterest—that’s something we’ve expected for a while. After all, while he and his co-founder, Evan Sharp, built the business into a public company worth $13 billion—even after the stock plunge of recent months—Silbermann lately has been grappling with falling user numbers in the U.S. No, what is...
Latest Briefs
 
Email App Front Doubles Valuation to $1.7 Billion
Disney’s Board Renews Chapek’s Contract for Three Years
Pinterest’s Silbermann Steps Down
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Amazon's logo on a tent at Cannes this week. Photo by Reuters.
Amazon
Amazon’s Ad Staffers Flee Amid Complaints of Bloat, Bureaucracy
In the years immediately before Covid-19 sidelined the global advertising festival in Cannes, Amazon kept a low-key presence at the annual gathering of ad and tech people.
Crypto Markets
Tech’s Worst-Timed Deals: Six Acquisitions That Have Not Improved With Age
As tech valuations collapse to a fraction of where they were last year, executives likely have a few regrets.
Art by Clark Miller
Scene and Heard Crypto Culture
‘The Last Great Party’: With Crypto Winter Coming, NFT Lovers Try to Stave Off Reality
Ten days before NFT.NYC began last Monday in New York, I interviewed the conference’s founder, Jodee Rich, about how the crypto market’s collapse would impact this year’s gathering.
Tesla's Fremont factory, in a photo taken in May 2020.
Exclusive Autonomous Vehicles
At Tesla, Returning to the Office Creates New Problems
On the evening of June 8, speaking from Tesla’s factory in Fremont, Calif., Elon Musk addressed a few dozen of the electric car maker’s employees in person, and thousands more in a livestream.
Signage at VidCon 2016. Photo by Shutterstock
VidCon Returns as Chill Falls on Creator Economy
VidCon, the annual gathering of social media creators, fans and industry representatives, will descend on Anaheim, Calif., Wednesday for the first time since 2019.
Opinion Media/Telecom
The Question Plaguing Connected TV: Who’s Watching?
PARQOR is part of The Information’s newsletter network. To receive it in your inbox every Monday, Wednesday and Friday, sign up here .