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Amazon

Amazon Studios’ New Power Player

Earlier this year, as Hollywood agents and producers struggled to divine a programming strategy coming from Amazon Studios and its leader Roy Price, some employees at the studio quietly delivered a message to the creative community: Avoid the confusion and bring your projects to Sharon, one industry executive recalled.

It was a reference to Sharon Tal Yguado, a 43-year-old executive who had joined the company only last January to lead a newly formed “Event Series” division that focuses on science fiction, fantasy and other big-budget, fan-driven projects. Since her hiring, she made enough of a mark that after Mr. Price and his lieutenant Joe Lewis were ousted last month, Ms. Tal Yguado was elevated to oversee all drama, comedy and VR-related programming.

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Ms. Tal Yguado chafed at her inability to commission shows directly for U.S. networks.