Michael Mignano has spent the last eight years steeped in podcasting. The future of the medium, however, looks more like video, said the recently minted partner at Lightspeed Venture Partners.
He says podcasters are increasingly recording video episodes because they are more engaging and valuable to advertisers. Video clips can also be posted to TikTok and Instagram or uploaded in full to YouTube, where the episode can get picked up by the algorithm or surfaced in recommendations, an area where podcasting services could improve.
